Those are the slogans you’re likely to find plastered on eye creams sold in department stores, local pharmacies, and online. And although many of us want to know how to prevent and treat wrinkles, as a dermatologist, I will tell you that no amount of money you spend on eye cream is going to keep fine lines around the eyes at bay forever.
Vitamin D Depends on factors such as one’s exposure to UV light: 400 to 2,000 IU per day Reduces risk of nearsightedness, pink eye, keratoconus, and cataracts; strengths bones within body; improves skin Sunlight; limited amounts of fortified foods; fish; fish liver oils
“This Burt’s Bees eye cream is a staple in my morning routine. It’s powerhouse ingredient is Royal Jelly, which contains macronutrients, antioxidants and vitamins to really help fade out fine lines. I keep it in the fridge so that it wakes me up and reduces morning puffiness.” —Jill Amos, digital photo editor
It has to do with the hormone fluctuations happening at this time; changes in estrogen and progesterone cause fluid retention all through your body—including your peepers. While that time of the month isn’t a puffy-eye trigger for all women, it can contribute to swelling in some, says Dr. McLaughlin. 
Toss out those pricey creams. Relief from dark circles may be as simple as using a cold compress you make using materials you already own. Applying cold to the area can help the blood vessels constrict quickly for some temporary relief.
Make healthy changes to your diet. Do you tend to eat salty dinners frequently? This is a big cause of puffiness around the eyes, since the salt causes you to retain water in the face. If you go to bed almost every night with a lot of salt in your system, it can actually cause the skin in your eyes to stretch out and sag over time from getting filled with fluid. Start these new habits to reduce the chances that this will happen:
Treat your allergies. Puffy eyes are often caused by allergies, which inflame the face and cause water to collect there. You might see a big difference if you treat your seasonal allergies with a good allergy medication.
If you really struggle with dark under-eyes, this concealer is worth trying. It’s extremely pigmented and infused with vitamins that reduce the appearance of dark circles and discoloration, so you’re both concealing and actively treating your under-eyes throughout the day. Be careful though — it’s extremely pigmented on my light skin (make sure to find the right tone), so a little goes a long way. Before I realized, I put it on the way I would any other concealer and saw how I looked in a photo later — discolored — and learned my lesson: Just use a tiny bit.
Fragrance sensitivity is nothing new: a March 2017 study published in the journal Preventive Medicine Reports found that exposure to fragrances can lead to a host of negative reactions, like migraines and difficulty breathing. And 14% of people in the study reported having eye issues when they were within smelling distance of certain scents.
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Elevate your head when you sleep. It’s not unusual to have puffy eyes upon waking. A possible explanation for this may be that when you are lying down for several hours in a horizontal position and then stand up, the fluid that was resting under your eyes is suddenly being pulled down by gravity. To reduce it, you can try using an extra pillow while sleeping so that the fluid is not as drastically drawn down when you get up.[5]
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A good way to start choosing an eye cream that will be right for you is to read independent customer reviews of products. You may also get recommendations from friends, or ask your dermatologist what he or she recommends. Aestheticians and make up artists can be another excellent source for discovering which eye creams might truly deliver on their promises.
I’ve mentioned this product before as one of my favorite concealers for both under-eyes and blemishes. When I’ve used the Saint Laurent pen, I don’t need that much concealer, so I go in with just a touch of this, and buff it out with my fingers for a more natural finish.
Other times, puffy eyes are a symptom of an eye condition such as blepharitis, which is inflammation of the eyelids and base of the eyelashes. Most of the possible causes are discussed in this article.
Dark circles can be the result of your particular genetics, a circulatory issue (your blood flow needs a boost) — or a natural consequence of aging. Dr. Greene explained that as we age, our facial anatomy shifts, which contributes to how smooth or uneven the skin around the eyes appears. Skin damage from ultraviolet light causes skin laxity. Areas that once appeared full may now look shallow. Hydration with ingredients like sodium hyaluronate can help against shallowness, but most eye creams for dark circles rely on pigments to color over dark circles, or reflective materials like mica or pearl dust to provide the optical illusion of fullness. Whether these work depends heavily on matching your skin color and tone.
Not necessarily, says dermatologist Patricia Farris, MD, a clinical associate professor at Tulane University School of Medicine. “Eye creams are formulated specifically for the delicate skin around the eye, so they tend to be thicker. They contain more oil than a regular facial lotion, and they have a lot of active ingredients aimed at the problems we see around the eyes,” Farris explains.
Puffy, swollen eyelids and dark circles under the eyes can occur when you have an eye infection such as pink eye. These swollen eyes are caused by inflammation associated with the eye infection, which directly affects the neighboring eyelids. Also, dry eyes can cause general puffiness and swelling.
You may consider also cutting back on alcohol to see relief. Why does this work? It’s a similar idea to drinking more water. Drinking alcohol contributes to dehydration, and dehydration may lead to bags and dark circles under your eyes.
As we get older, our skin regenerates more slowly, loses elasticity, and can appear sunken. Moisturizing helps skin look fuller — minimizing wrinkles — and gives it the water it needs to repair and regenerate itself.
How do you find the perfect eye cream? First up, you need to decide what you want it to do. Do you want it to smooth out wrinkles? Depuff bags? Minimise circles? Or all of the above plus colour correcting, brightening and tightening too? Eye creams come in very small pots with very big promises – and often even bigger price tags – but the secret is in finding the ones that really deliver on the specific issues you want to address. There are hydrating eye creams designed to refresh and awaken eyes in the morning, powerful formulas targeted at rejuvenating and renewing as you sleep, and products designed for instant effects and much-needed dark-circle minimising after long sleepless nights. Save yourself trawling through the myriad different options with Vogue’s guide to 10 of the best eye creams on the market – and what they’re good for – below.
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